Sports

The sports industry attracts increasingly innovative broadcasting, sponsorship and merchandising deals. At the same time, new technologies are constantly expanding the commercial playing field and reaching new global audiences.

In the United Kingdom, the sports industry is worth in excess of £8 billion per annum

The Keystone Sports team has the broad commercial knowledge and detailed sector insight that sports clients need to make consistently good decisions in a fast-moving environment. We are also able to draw on advice and support of colleagues in litigation, corporate, tax, employment, competition and other areas of law when circumstances demand.

Our clients in this sector range from sports governing bodies, rights holders and sponsors, to stadium operators, clubs, broadcasters and brands. We also advise individual sportsmen and women.

Keystone's Sports team advise on:

Bidding
Branding
Constitutional documents, stakeholder agreements, commercial rules and sporting regulations
Contracts and transfers
Disciplinary and doping matters
Event Agreements
Gambling arrangements
Hosting agreements
Image and Personality Rights
Merchandising Agreements
Product Endorsement
Sponsorship and Advertising Agreements
Ticketing